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Marketo already captures lots of customer data while hosting website and email marketing campaigns. Boomtrain can use elements of that data to predict the best piece of content to next show specific consumers.
For customers that use both Marketo and Boomtrain, the targeted content can be delivered via email or on-website campaigns managed through the Marketo platform.
Marketo director of business development Mike Stocker said the partnership between the two companies will ultimately give them the ability to personalize and target content for users in the same way big players like Amazon and Netflix do.
Stocker anticipates that publishers and companies sitting on large funds of content might benefit most from the Boomtrain-Marketo combo.
“Our vision at Boomtrain is to make every step of the entire audience journey more personal and relevant for every user,” said Boomtrain CEO Nick Edwards. “With Marketo, we’re able to optimize the delivery of these experiences across channels, putting us both in a perfect position to transform how marketers do their jobs and propel excellence in brand communications.”
Boomtrain now becomes available through the Marketo LaunchPoint partner marketplace.
San Francisco-based Boomtrain was founded in 2012, and is backed by VC firms including Sierra Ventures, Cota Capital, Crosslink Capital, and Lerer Ventures.
San Mateo, California-based Marketo provides its marketing platform to roughly 4,300 large enterprises and small companies in a variety of industries.
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