Did you miss a session from GamesBeat Summit Next 2022? All sessions are now available for viewing in our on-demand library. Click here to start watching.
European mobile attribution and analytics firm Adjust is on the expansion path; the company has opened four offices in just two months.
Berlin-based Adjust has added offices in Singapore, São Paulo, Paris, and London. Adjust provides analytics services, such as who is using an app, and attribution, or which advertiser is sending the most valuable users to the app. The company has more than 100 employees, and its revenue grew 300 percent in the past year.
Founded on the notion of bringing accountability and transparency to mobile marketing, the company has been expanding for a while.
“In 2016, companies around the globe will, according to eMarketer, spend more than $100 billion on mobile advertising, and the interest in mobile marketing is steadily growing,” said Christian Henschel, CEO and cofounder of Adjust. “With Brazil, Singapore, France and the U.K., we have identified markets with a high purchasing power and drive for innovation.”
Adjust recently created a benchmark report in which it noted that about 90 percent of mobile users stop using an app within two weeks of downloading it. The numbers for each specific region are Brazil: 92.9 percent; Singapore: 89.6 percent; France: 90.7 percent; and UK: 91.3 percent.
Henschel added, “We already have existing clients in these four markets, like BlaBlaCar in France and Easy Taxi in Brazil. The new offices give our local teams the chance to work more closely with local marketers than before.”
Adjust is a Facebook Marketing Partner and a Twitter Marketing Platform Partner. More than 14,000 apps have implemented Adjust’s solutions to improve their performance. Customers include Zalando, Rovio, and Zynga, as well as global brands like Microsoft and Warner Bros. Adjust’s rivals include AppsFlyer and Apsalar.
GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.