One of the most overlooked aspects of growth is scaling for customer experience. Yet failing to do so can spell the death knoll for a company faster than anything else. Join us for this VB live event to learn strategies and processes to bake in early that turn customers into evangelists.

Register here for free.

A wise man once said, “You’ve got to start with the customer experience and work backwards to the technology.”

That wise man was Apple co-founder and entrepreneur Steve Jobs, and that quote from the 1997 WWDC exemplifies what successful business owners are doing to keep their customers happy and coming back for more.

Yet, when building a customer experience, the long-standing adage,”The customer always comes first,” often gets short shrift. What may sound like a solid business decision to you, may come off as an alienating move for the consumers. Consumers drive your revenue,and if they’re unhappy with the way you’re treating them, don’t expect any record-breaking profits at the end of your financial year.

This is more than common knowledge; this is fact. By the year 2020, customer experience will overtake price and product as the key brand differentiator, according to a study conducted by Walker. So it’s more important than ever before to nail the customer experience now, before you’re caught off guard by your competitors four years from now.

Sometimes it’s inevitable that a customer experience may dip in quality, such as when a business expands itself from built-in-the-garage status to a competitive brand name. The more resources and layers added to your startup company, the less personal the customer experience may become, resulting in an indifference towards your consumer. A good customer experience, however, isn’t dependent on costly tools or business analysts. Customer engagement is all about the customer and tying their needs to the technology, as Jobs said himself.

In our upcoming webinar, we’ll show you how to spruce up your customer experience with the strategies proven to work, and the business tactics to turn your first-time consumers into loyal customers. We’ll be joined by Brian Boroff, Head of Customer Success and User Operations at Asana, and Nimble CEO Jon Ferrara, as they share their vital insight on customer engagement. Don’t let technology overtake the consumers that drive your business. Join our webinar and learn how to build an amazing customer experiences for your business.

Don’t miss out!

Register here for free.

In this webinar you’ll learn:

  • What your customer wants and needs throughout the product lifecycle
  • Strategies for rethinking the role of customer service within the organization
  • How to create a new process for empowering employees to retain a top tier customer experience
  • How to identify potential obstacles that may be causing customer attrition


  • Stewart Rogers, Director Marketing Technology, VentureBeat
  • Brian Boroff, Head of Customer Success and User Operations, Asana
  • Jon Ferrara, CEO/Founder, Nimble


  • Wendy Schuchart, Analyst, VentureBeat

    This webinar is sponsored by