In-app ads, in-app purchases or pay-to-play? Our stellar panel will show how users’ data reveals the best way to monetize your game. Join VB’s own Dean Takahashi, Thumbspire’s VP of Product Stefano Melucci, Appsflyer’s Shani Rosenfelder and deltaDNA’s CEO Mark Robinson for this not-to-be-missed session.

Register here for free.

A business isn’t a business unless you’re making money, and mobile gaming is no exception. For free-to-play publishers, figuring out how to motivate users to invest some of their monthly paycheck on an app they’re currently enjoying for free can be a challenge. You can’t strong-arm your audience into making in-app purchases, as it will only irritate them away from your product. At the same time, you need to demonstrate that your game is good enough to be worth spending on.

Why is it so important for developers to keep players happy? Because the answer to monetization lies in long-term retention.

Game analytics and marketing platform deltaDNA took a random sample of one hundred of the games on its platform, evaluating their Day 1 and Day 7 retention event data. The insights generated revealed that there are more players making in-app purchases on Day 7, and these players paying later were more valuable. For all players that played on Day 1, 2 percent were payers. Meanwhile for all players that played on Day 7, 10 percent were payers.

To keep your players in the game for longer, it’s important to nail down your strategy. However, there are multiple ways of setting up a monetization system for your free-to-play apps and not all will be right for your business. A currency-driven model in the vein of Clash of Clans, for example, may seem ideal at first, but it may present problems for balancing your app and potentially splitting your user base.

So how should your business go about setting up a monetization strategy for your app? In our upcoming webinar, we’ll show you the best methods of increasing your revenue, balancing retention, IAP and advertising without alienating your audience. Our panel will be filled with mobile experts such as DeltaDNA CEO Mark Robinson, Thumbspire VP of Product Stefano Melucci, and Appsflyer Marketing Specialist Shani Rosenfelder.

Free-to-play doesn’t mean your business should be making zilch. Learn how take advantage of the freemium model from our panel of pros.

Don’t miss out!

Register here for free.

In this webinar, you’ ll learn how to:

  • Target the right players, and the key engagement strategies that work
  • Maximize profits from ads and IAP, and which players are most receptive
  • Predict and measure the lifetime value of players by acquisition channel
  • Apply killer strategies, taking lessons from the most successful games
  • Unlock the lesser-known data secrets behind monetization
  • Make in-game advertising monetize effectively


  • Dean Takahashi, GamesBeat editor, VentureBeat
  • Stefano Melucci, VP of Product, Thumbspire
  • Mark Robinson, CEO, DeltaDNA
  • Jon Burg, Product Marketing Lead, AppsFlyer

This webinar is sponsored by DeltaDNA.