Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
Next week Tuesday in New York City, VB will be unveiling its latest research on brands, mobile advertising, and how to win.
It’s fairly clear that the mobile-first gaming companies with titles like Clash of Clans, Candy Crush, and Game of War are killing it in mobile advertising. They know how to spend, they know where to get the best engagement, they know their customer lifetime value, and they have acquisition and engagement down to a very exact science.
But brands are waking up. Because consumers live on mobile.
With 80 percent smartphone penetration, 350 billion app downloads, 76 percent growth in time-on-device in 2014, and mobile video consumption skyrocketing 55 percent annually all the way to 2020, brands simply have to find the best ways to engage on mobile.
We’re exploring all those numbers.
But more than that, we’ve surveyed 1,500 consumers and pored through thousands of mobile advertising campaigns to find the tactics and techniques that are working. That includes how Land Rover is winning. How Cartier is using mobile to sell. How Disney ensured Big Hero 6 debuted at #1. How State Farm finds new customers. How YouTube boosted viewership in Brazil. And how TV networks are pushing their shows to the top of the rankings.
I’ll be in NYC next week to talk about everything we’re learning, and to officially unveil our findings. We’ll be doing it with a very select group of brand marketers at an iconic spot: NASDAQ, right off of Times Square. You can get your official invite right here.
But if you’re a brand that’s doing mobile advertising, connect with me. I’d love to take you onstage in a panel discussion after unveiling the research findings. We’ll explore what you’re doing, what’s working, and where you think the puck is going next.
Get your event invitation here.
And, if you want to come onstage for the panel discussion, reach out to me via Twitter.
This roadshow is brought to you by Verve Mobile
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