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This week, Travis (aka Superman*) and Stewart (aka Deadpool*) talk about AI and the internet of things (still the worst tech term in existence), conversational UI (hello, Ikea!), AI and customer service, and two opposing Facebook stories that are united by one common thread — how the social media leviathan makes its money.

*Personas assigned to our Dynamic Duo for their superhero appearance at MarTech Festival in London, where they’ll actually be in the same place at the same time!

We then interview Robert Rose, a content marketing genius and one of the founders of the Content Marketing Institute, who gives us the lowdown on what works, what doesn’t, and how you can win.



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Resources mentioned in the episode

SAP Live Event, attended by Stewart

Huawei Connect Europe 2017, attended by Travis

MarTech Alliance Festival in London, soon to be attended by both Travis and Stewart

Jessica Groopman and Kaleido Insights

“Facebook’s updated News Feed will make organic post reach nearly impossible,” by Larry Kim

Experiential, immersive technologies | Booz Allen

Content Marketing Institute

Killing Marketing, a new book by Robert Rose and Joe Pulizzi

IAB (Internet Advertising Bureau)


YouTube Director

Robert Rose at Content Advisory

Next week on VB Engage

On the content train…Next week we interview Steve Rayson, a cofounder of BuzzSumo, one of the platforms that gives us some of the best content analytics and insights out there and which was recently purchased by Brandwatch. Tune in next week for a fun interview!

If you missed last week’s episode

Last week, we interviewed the amazing  Erich Joachimsthaler, founder of Vivaldi Media Group and celebrated branding expert and author. This is one of the most impactful interviews of the year — Erich gives takeaway after takeaway.

Listen to episode 74.

Thanks for tuning in to VB Engage!

If you enjoy the show, please give it a quick rating or review it on your favorite podcast platform. Just search for VB Engage, and we’ll appear. Standing in front of a mirror and saying “VB Engage” three times produces a similar effect.

And big thanks to our sponsor, Booz Allen, for helping bring this episode of VB Engage to our listeners. Booz Allen is at the forefront of strategy and technology with experiential, immersive technologies. Get immersed at and on Twitter @boozdatascience, #beanywhere.


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