Steve Rayson, hacking Alexa, and how AI writes better headlines than you — VB Engage

This week, Travis and Stewart interview BuzzSumo’s awesome Steve Rayson, who has analyzed over 100 million headlines to learn what works, what doesn’t, and what converts.

In the news, we discuss a new solution for creating Alexa skills and the questions businesses must answer before creating a bot, and we give a shout-out to our friends who made Forbes’ “30 under 30” list this year. These include Travis’ former co-host of the Technorati Social Brands and Influencers podcast, Jennifer Wong, the VP of Marketing at Tune!

Resources mentioned in the episode

MarTech Alliance Festival in London, soon to be attended by BOTH Travis and Stewart

Three questions marketers must answer before launching a chatbot

PullString debuts Converse, a simple Alexa skills maker for marketers

Forbes 30 under 30 in marketing & advertising

Square Cash is letting users buy and accept payment in Bitcoin

BuzzSumo acquired by Brandwatch

Next week on VB Engage

Talking about mobile marketing … tune in next week as we interview one of the top mobile marketers in the space, Peggy Anne Salz, to discuss how to market more effectively in the 21st century!

If you missed last week’s episode

We interviewed Robert Rose, a content marketing genius and one of the founders of the Content Marketing Institute, who gives us the lowdown on what works, what doesn’t, and how you can win.

Thanks for tuning into VB Engage!

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And big thanks to our sponsor, Booz Allen, for helping to bring this episode of VB Engage to our listeners. Booz Allen is at the forefront of strategy and technology with experiential, immersive technologies. Get immersed at www.boozallen.com/immersive and on Twitter @boozdatascience, #beanywhere.