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Samir Patel, the founder of Growth Machines, will moderate a breakout session featuring the following speakers:
- Matt Epstein, VP of marketing at Zenefits
- Chris Brull, VP of marketing at Kawasaki Motors Corp.
Disruption will be the focus, as the speakers discuss how to be responsive and move fast to succeed.
Zenefits is no stranger to disruption. Its free online HR software firm gives companies the option to cut out the middlemen — insurance brokers — and buy insurance plans straight from the source. It is changing how businesses manage their HR operations.
Since its 2013 launch, Zenefits has grown to more than 1,000 employees, and is expecting to quintuple its revenue in 2015 over last year. Fast Company listed it among the world’s top 10 most innovative companies of 2015 in health care.
Although it was established in the 1960s, Kawasaki Motors Corp. is another industry disruptor. It was an early adopter of social media and the first Japanese power sports manufacturer to launch mobile-based communications. It embraces digital marketing tools and experiential events, such as broadcasting product launches worldwide from Times Square.
Growth Machines wants to shake up the marketing world. Its team consists of data-driven employees who understand changing marketing channels. The goal: “to build a self-perpetuating, repeatable, scalable and predictable marketing machine that reaches millions by itself.” It has already managed $1 billion in ad spend.
These companies see disruption as a requirement for doing business. Learn from their marketing leaders at GrowthBeat.
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