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Amazon announced today that qualifying newspaper and magazine publishers will soon be able to earn 70-percent from sales on the Kindle store.

The new revenue sharing plan, which will take effect on December 1, is clearly a bid to get more periodicals onto Kindle devices. To coincide with the news, Amazon also announced a beta version of its Kindle Publishing for Periodicals utility, which will help publishers easily bring more newspaper and magazine content to the Kindle store.

To qualify for the new revenue sharing plan, publishers will need to make sure their titles are readable on all Kindle devices and apps (including those on the iPhone, iPad and Android phones), and that customers can read the titles across all territories where the publisher has rights. For titles sent over the Kindle’s Whispernet wireless network, delivery costs will be split between the publisher and Amazon.

The revenue sharing terms are the same that newspaper and magazine apps receive from the iTunes App Store for the iPhone and iPad, and they also match Apple’s rumored plans for an iTunes newspaper subscription service.

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