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Photo agency Getty Images is becoming an art vendor.

The Seattle, Wash.-based media company today launched, which sells framed photos from Getty’s library of photos. The site, Getty’s first foray into e-commerce, gives the company another way to monetize its rich image catalog.

In addition to Getty’s stock fare — cute dogs and tranquil seascapes — features shots from some renowned photographers and photojournalists.

Chris Hondros collection

In the launch lineup are shots from music photographer David Redfern, who worked closely with The Beatles and Jimi Hendrix; Slim Aarons, who captured shots of socialites and celebrities; and LIFE Collection photographers Alfred Eisenstaedt, Gjon Mili, and Margaret Bourke-White.

Getty is working with fine art firm New Era Portfolio, which will handle order production and fulfillment. Photo prices start at $90.

Getty’s move into online art sales distinguishes it from competitor Shutterstock, which takes a more tech-focused approach to stock images. Shutterstock Labs works on experimental projects, enabling people to search for images by color (Shutterstock Spectrum) or see images as they’re typing in search queries (Shutterstock Instant).

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