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Google has started showing lightweight, fast-loading Accelerated Mobile Pages (AMP) in its Google Play Newsstand news and magazine app for Android and iOS.

The launch only applies to free content. “We are exploring extending it for paid content in the future,” Sami Shalabi, head of product and engineering for Google Play Newsstand, wrote yesterday in a blog post.

Previously Google has rolled out AMP pages in Google mobile search, the Google app for iOS, and Google News. Now another Google mobile property where people read news articles is supporting this technology. LinkedIn, Twitter, and Pinterest are among the other companies adding AMP support.

“When a publisher opts into using AMP in Play Newsstand, Play Newsstand will render the articles everywhere they appear as an AMP (if an AMP version is available), whether it is the user’s personalized news stream, a news or interest based topic, or the publisher’s edition,” Shalabi wrote.

Publishers that have added AMP support (including VentureBeat!) simply have to set AMP as the preferred format in the Google Play Newsstand Producer.

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