Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More

HBO is reportedly in talks with Apple, Microsoft, Sony, Amazon, and others in preparation for the launch of its highly anticipated web streaming service.

The standalone service is slated for an April launch and will be called “HBO Now,” according to the International Business Times. Keeping in line with last year’s reports, IBT says the service will cost $15 a month and may be available on set-top boxes like Apple’s TV.

As HBO expands beyond cable TV, the company has already announced it will rely on Major League Baseball Advanced Media (MLB’s tech arm) to power its streaming service. Meanwhile, HBO isn’t the only traditional TV giant to grasp the significance of web streaming.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.