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Amazon’s rumored music streaming service, Amazon Music Unlimited (AMU) is real.

The service is launching today in the U.S. on iOS and Android, PC and Mac, Echo devices, Amazon tablets, and the web. Amazon promises to bring Amazon Music Unlimited to the U.K., Germany, and Austria later this year, too.

Amazon Music Unlimited — let’s say AMU, for short — is an ordinary streaming service with two perks for Echo fans: It comes with expanded support for the Alexa voice assistant, and it starts at $4 per month, if you only use it on an Echo device. Here’s a breakdown of the prices.

The Price

  • Echo-only: $4/month for one Echo, Dot, or Tap
  • Full access with Prime: $8/month for other devices, like an iPhone, if you have Prime
  • Everyone else: $10/month (like Apple Music, Spotify, Tidal, etc.)
  • Family plan: $15/month for six people “coming this year”
Amazon Music Unlimited

Above: Amazon Music Unlimited

Prime Music vs Amazon Music Unlimited

Doesn’t Amazon already have a music streaming service called Prime Music?


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It does, but Prime Music only offers about 2 million songs. Services like Apple Music and Spotify, on the other hand, offer more than 30 million tracks. AMU is a proper Spotify competitor with “tens of millions of songs and thousands of hand-curated playlists and personalized stations,” according to Amazon.

So is this an uprgrade or a successor to Prime Music? “Think of this as two different levels,” said Steve Boom, VP of Amazon Music. “Prime is now the introductory service, and Unlimited is the full service.”

Echo and Alexa

Alexa-powered voice control is Amazon’s big sell for AMU, but Echo owners can already use Alexa to queue up songs and playlists using services like Spotify and Pandora. Amazon’s existing Alexa controls for third-party services are pretty full-featured as is. Amazon shared a few examples of the new service’s additional voice commands.

  • “Alexa, play Green Day’s new song”
  • “Alexa play ‘Happy Music’”
  • “Alexa, play U2 from the 80s”
  • “Alexa, play music for a dinner party”
  • “Alexa, play the Song of the Day”
  • “Alexa, play music”

Should you switch?

If you’re a big fan of Amazon services like Prime Video, and if you own an Echo voice speaker, this could be the music service for you. But if you’re already satisfied with another streaming provider, no matter the price, AMU probably isn’t unique enough to change your mind.

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