Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. Learn more about the opportunities here.

The Microsoft-Barnes & Noble partnership has an official name: Nook Media.

Initially announced in April, the partnership comes with a $300 million investment from Microsoft, which will take a 17.6 percent ownership of the company.

For Microsoft, the deal will also result in a dedicated Nook app for Windows 8, which Barnes & Noble CEO William Lynch says is prepped for an “imminent launch.”

Barnes & Noble has in recent months expanded its Nook line to the U.K. Microsoft said during the initial announcement that it plans to contribute $25 million a year for five years to further this expansion.

While it’s possible that Nook Media could one day turn into its own company, Barnes & Noble is hesitant to promise that will happen. The Nook line, while a successful endeavor for the company, hasn’t exactly blown the eReader and tablet markets open. As a result, there’s no guarantee that Nook Media will go anywhere other than the expenses side of Barnes & Noble’s balance sheet.

VentureBeat/Ricardo Bilton 

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.