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Using iPhones as a replacement for a TV remote control is trendy these days, since the touchscreen of the phone can be easier to maneuver than a TV remote. But Snapstick has figured out a way to get web content from your iPhone or iPad to your TV with just a flick of your wrist.

As you can see in the video below, Snapstick is very easy to use. You find web content that you want to see on your TV. Then you “snap,” or flick your wrist. The content instantly appears on your TV.

The company is launching its private beta test of this software service, which brings the full web experience to any TV. If you’ve ever used a remote control for an internet-based set-top box, you’ll notice it has lots of buttons and is confusing to use. Snapstick uses the touch and accelerometer (shaking your phone) interface as a control mechanism.

Consumers can now search for content on their iPhone or iPad and then instantly transfer it with the “snap” of a wrist, without pushing any buttons at all, said Rakesh Mathur, chief executive of Snapstick in San Francisco.

Snapstick uses a Wi-Fi network in your home. The phone transfers the media via Wi-Fi to the TV screen using what Snapstick calls its SplitMedia technology. SplitMedia offloads the internet connection to your existing Wi-Fi network. Snapstick takes over the processing and playback of the video on your TV and thereby frees up your laptop or phone for other tasks.

The Redwood City, Calif.-based company was founded by Mathur, Ash Bhardwaj and Balaji Krishnan. Snapstick has 10 employees. The founders have experience with startups such as Junglee, Armedia and Stratify.

Rivals include Google TV, Apple TV, Boxee and Roku. The first Snapstick product is expected to debut in the second quarter of 2011. The company has raised an undisclosed amount of funding from angels and the founders.


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