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After being available only to select businesses for about a year, Twitter Ads is now available to almost all U.S. companies that want to use it, Kevin Weil, Twitter Senior Director of Product for Revenue, said today at TechCrunch Disrupt NY.

Twitter’s ad platform is a self-service solution that lets advertisers buy Promoted Tweets and Promoted Accounts. The service gives brands a larger opportunity to get exposure to Twitter’s more than 200 million active users rather than simply pushing messages through standard tweets.

These ad products also let advertisers target users by geography, and they are offered on a pay-per-engagement basis. Offering these products to more businesses makes Twitter another powerful force alongside Facebook or Google in social advertising.

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