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Amazon.co.uk has revealed a new store dedicated to wearable technology. The store features more than 100 wearable tech devices.

Amazon revealed a wearable technology section for its U.S. site back in April 2014.

The devices in the new U.K. store include fitness trackers, smart watches, and wearable cameras. Andrew Milliken, Amazon.co.uk’s director of consumer electronics, told Wired that wearable technology sales have taken off over the past year. The new store is designed to give customers the information they need to understand these new devices.

Among the brands featured in the store are Sony, Samsung, and GoPro, according to Digital Spy. Vice-president of EU Retail at Amazon Xavier Garambois told the news source that today, people can charge their phones through their clothing, monitor their clothing, and track their pets through wearable devices. This store offers one go-to place where people can purchase technology to access these conveniences.

Those who have questions on what to buy can visit the “Learning Center” portion of the store. Here, consumers can read more about product details and compatibility information. Additionally, they can browse reviews from experts before making a decision of their own. People who prefer video content can make choices based on the Video Library section, which hosts numerous educational videos on these type of devices.

Interested in keeping up with wearable technology news? Amazon.co.uk’s new store has something for that as well. An “Editor’s Corner” section features wearable technology commentary from professionals in the industry.

As of July 7, the Amazon.co.uk wearable technology store is officially open for business.

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