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Apple announced its new iPhone 8, iPhone 8 Plus, and iPhone X devices today. And like every year, that means… Discounts!

Apple has lowered the starting price of last year’s flagship devices by $100. The current iPhone 7 and iPhone 7 Plus now start at $549 and $669, respectively.

Furthermore, instead of discontinuing the iPhone 6s and iPhone 6s Plus, as the company typically does with models from two years ago, Apple has also cut their prices by another $100 (they were discounted by $100 last year). The iPhone 6s now starts at $449 and the iPhone 6s Plus starts at $549.

Oh, and the iPhone SE is $50 cheaper, starting at $349. This is the lowest iPhone price ever.


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If you’re not interested in this year’s phones, now is the best time to get a “new” iPhone without paying the premium for the latest and greatest. Exact pricing will vary depending on your country, taxes, and whether you’re buying directly from Apple or from a carrier.

As of today, here is the new iPhone lineup:

These phones can of course be upgraded to iOS 11, which Apple is releasing on September 19. That’s extra incentive for buying 2015’s and 2016’s models, but keep in mind they won’t get new software updates forever.

Two years ago, Apple debuted the iPhone Upgrade Program, which lets you get a new unlocked iPhone every year directly from the company rather than from your carrier. If you can afford it, you’re probably better off simply buying a new phone upfront. It’s almost always better to handle the reselling and purchasing yourself. If, however, you’re looking for convenience, or just don’t like paying your carrier, then the iPhone Upgrade Program is a decent option.

This is the first time that Apple is selling so many iPhones at once: iPhone SE, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, and iPhone X.

That’s right, eight iPhones in total. Last year, the company was selling five.

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