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Evernote is currently reinventing itself, and in that process the note-taking company has decided to alter its paid plans and introduce two noteworthy changes.

Starting today, the company’s free plan will only allow users to sync notes between up to two devices. For existing users accustomed to syncing between a phone, tablet, and laptop, Evernote promises to give you some time to upgrade.

In addition, Evernote’s paid tiers, Plus and Premium, now cost $4 and $8 per month, respectively. Plus, which comes with 1GB of space for monthly uploads, formerly cost $3 per month, while Premium, which includes 10GB and some business-focused features, used to cost $6 per month.

While this change may not amount to much for dedicated Evernote fans — companies require revenue in order to survive, duh — an adjustment like this could push some users over the edge (remember Netflix?).

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Evernote described its motives behind the changes above in a blog post penned by CEO Chris O’Neill. The short of it: The company would like you to start paying for Evernote.

Two things that won’t ever change are our commitment to making you as productive as you can be and running our business in as transparent a way as possible. No ads. No data selling. Just a great product at a fair price. So when it’s time to adjust our pricing, we want you to know what we’re doing, why, and what it means for you…

We don’t take any change to our pricing model lightly, and we never take you for granted. Our goal is to continue improving Evernote for the long-term, investing in our core products to make them more powerful and intuitive while also delivering often-requested new features. But that requires a significant investment of energy, time, and money. We’re asking those people who get the most value from Evernote to help us make that investment and, in return, to reap the benefits that result.

Evernote isn’t a vast corporation, and note-taking isn’t a sideline for us. It’s what we do, and we strive to do it better than anyone else. We hope you’ll continue to capture your thoughts and develop your ideas with us.

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