Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.


If you can’t get enough of Instagram and retro-style photography, Fujifilm clearly wants to lure you with the new Instax Mini 8 camera with rainbow-colored instant film.

The new film has 10 exposures with rainbow frames and sized at 2-by-3 inches, with a blank strip at the bottom for writing messages. And because rainbow-colored instant film isn’t cheesy enough, the Instax Mini 8 will come in new pink, blue, and yellow colors on top of the previously available black and white options on older Instax Mini models. We’re sure this camera and film would be a hit at a wedding. It will be available in “early 2013.”

Fujifilm announced the Instax Mini 8 today at CES 2013 in Las Vegas, along with many other products including the slick and powerful X100S and X20 cameras. The X100S is the successor to the well-regarded X100, which has sold 130,000 units worldwide since its launch.


The X100S promises the crazy-fast autofocus speed of .08 seconds, a pretty impressive spec. It features a 16.3-megapixel APS-C X-Trans CMOS II sensor and a faster EXR Processor II, both of which should ensure better noise reduction and all-around crisper photos.

On top of the X100S, Fujifilm talked about the X20, the successor to the X10. The X20 has a 12-megapixel 2/3-inch X-Trans CMOS II sensor. The X20 claims an autofocus speed of up to 0.06 seconds.

The X100S and X20 will be available in stores in late March. The X100S will run $1,300, while the X20 will cost $600.

Photo illustration via Sean Ludwig/VentureBeat
Photos via Fujifilm

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.