Businesspeople are talking about the important role mobile is playing in driving growth across sectors—such as retail, services, and entertainment. But with so many disparate data sources, it’s hard to know exactly what is going on with regard to consumer growth on mobile.
Where are the biggest success stories today and growth opportunities tomorrow? What can entrepreneurs do to accelerate monetization and distribution on mobile? How can they better track the customer journey?
Jason Spero, Global Head of Performance Media, Google
Ina Fried, Senior Editor, Re/Code
We’ll be exploring these very questions as we kick off MobileBeat on July 9 in a one-on-one session with Jason Spero, the global head of performance media at Google, and Ina Fried, senior editor at Re/Code.
NOTE: MobileBeat tickets are very limited. Grab yours today and save $200!
Spero is a mobile-industry veteran with years of experience driving growth at companies including Google, AdMob, OpenWave, Digital Chocolate, and more. He joined Google in May 2010 when the company acquired AdMob, where he was vice president and general manager of North America.
Now at Google, Spero leads the sales and partner management teams that provide services and solutions to thousands of advertisers, developers and, publishers. He knows what it takes to rise to the top on mobile and will share his thoughts on what’s driving growth on mobile.
We’ll dive into the different types of mobile business models that are helping companies grow and explore what is and isn’t working when it comes to both ad-based and non-ad based mobile businesses.
We’ll also talk about the role that emerging technologies like predictive tech and wearables will play in the future: What kind of growth opportunities do new products like Google Glass and smart watches present for companies in the short, medium, and long term?
We’ll be announcing more speaker and program updates in the coming days. For more on the vision of this year’s MobileBeat, head over to our event site.
Join 1,000 mobile visionaries, leading brands, analysts, developers, investors, and press for two days packed with high-value discussions, actionable lessons, exclusive announcements, and lots of networking.
Grab your tickets now to save $200! Seats are limited.
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