Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
Instagram announced that it now has 500 million users — two-thirds of whom (300 million) use the photo- and video-sharing service every day.
Today’s news comes nine months after Instagram revealed its previous notable milestone of 400 million users, and four years after Facebook acquired the service for a cool $1 billion — at a time when Instagram had a mere 30 million users.
Half-a-billion users is a lot of people for sure, but the figure pales in comparison with Facebook itself, which is now edging close to two billion users, and WhatsApp — the messaging service Facebook acquired for around $20 billion — which recently passed one billion users.
Much of Instagram’s growth has come from international markets, and today it claims that 80 percent of its users live outside its native U.S.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.