Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Register today.

tablet present

New activations 2012Christmas Day marked the most iOS and Android device activations than “any other day in history,” according to a report from mobile analytics company Flurry — with over 17 million new smartphones and tablets booting up for the first time.

Compared to the rest of December, new iOS and Android activations soared 332 percent on Christmas Day. Every other day in December only averaged around four million activated devices. It also squarely beat out last Christmas, which only hit 6.8 million devices activated.

Smartphones and tablets are undeniably mainstream and parents, friends, and significant others are seemingly happy to shell out for the technology everyone wants. It helps that a number of new products entered the market in the recent months, including Apple’s iPad Mini, iPhone 5, Kindle Fire HD, Nexus 4, and Nexus 10. The hype and marketing from these releases surely contributed to people’s holiday wish lists.


Low-Code/No-Code Summit

Join today’s leading executives at the Low-Code/No-Code Summit virtually on November 9. Register for your free pass today.

Register Here

Tablets versus smartphonesInterestingly, however, it seems like people think of tablets as a present, as opposed to an every day expense. Throughout December, 80 percent of activated iOS and Android devices were smartphones, whereas on Christmas Day, tablets rushed up and claimed 51 percent of activated devices.

Apps also saw an expected spike on what has now come to be known as Download Day. Compared with the rest of December, app downloads increased by 112 percent on Christmas Day with 328 million apps downloaded overall. Only 155 million apps were downloaded each day in December prior to Christmas.

Tablet present image via Shutterstock; Charts via Flurry’s report

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.