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Lyft may be struggling to tackle the mighty Uber on its home turf, but the etaxi firm is continuing to iterate as it targets the lucrative business market.
Back in April, the San Francisco-based company launched business profiles, designed to make it easier to expense rides by letting users record whether a ride was for personal or work-related travel, while charging the fare to the appropriate payment card. The system is also integrated with Concur to help automate the expensing process.
Now, Lyft is pushing things to the next level by letting customers view their business ride history and create customized expense reports.
Under their personal profile in the main menu, users will see three tabs along the top — All, Personal, and Business. They can then select which rides they wish to include in the expenses report before hitting Send.
In making it easier for business users to charge rides back to their employer Lyft is following rival Uber, which has offered business profiles since last year. A recent report from travel and expense management service provider Certify suggested that Uber dominates business travel in the U.S., though Lyft is growing more quickly.
With investors to please, Lyft reportedly enlisted the services of a mergers and acquisition firm several months back, and a New York Times article last week suggested the company had tried (but failed) to sell itself to a number of companies — including Apple, General Motors, Google, Uber, Amazon, and Didi Chuxing.
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