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MediaBrix, a mobile advertising startup that says it creates “emotionally targeted brand connections,” announced today that it scored a $6.5 million investment led by Edison Partners.

“With this funding, we will continue to ramp our programmatic offerings, invest in R&D and expand our data sciences team focused on consumer receptivity,” said MediaBrix CEO and cofounder Ari Brandt.

Also, with a new president and global chief revenue officer on board — Richard Kosinski, former president of video ad company Unruly — the New York-based startup plans to gear up and accelerate growth.

Other MediaBrix’s capital backers include Revel Partners and Horizon Technology Finance.

To date, MediaBrix has raised $18 million.

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