Did you miss a session from GamesBeat Summit Next 2022? All sessions are now available for viewing in our on-demand library. Click here to start watching.
Microsoft wants to buy your old computer. The company has launched a new promotion called Easy Trade Up, where you essentially get money for your current PC or Mac (up to six years old) when you buy a new Windows 10 computer.
The trade-in deal is available in Brazil, Canada, France, Germany, India, Taiwan, the U.K., and the U.S. The exact amount of money you receive depends on your device and country. In the U.S., Microsoft is offering up to $200 for old PCs and up to $300 for old Macs. Yes, even Microsoft is willing to pay more for those pricey Apple computers as they have a higher resale value.
This is a four-step deal:
- Purchase product(s): You can view the qualifying new product criteria on the Qualifying Purchases page. Purchases must be made between 14th October 2015 and 20th October 2015.
- Claim online: Visit the Trade Up Now page on the promotional website. You will need to provide the below details: Date of purchase, place of purchase, invoice/receipt number, the serial number of your new qualifying product purchased, a picture of the box of your new qualifying purchase clearly showing the full part number and operating system, personal details, payments details, and proof of purchase for your new qualifying product (manufacturer, model, and quantity).
- Send your old Laptop or Macbook: Package and return your trade-in device as per the instructions received in the approval email, trade-in device must be received within 30 days from purchase.
- Receive your reward: Your claim will be paid within 28 days of validation.
Trade-in device(s) can either be an all-in-one computer, laptop, 2-in-1, Apple MacBook, or Apple iMac. Linux users will be happy to know that the qualifying trade-in product “can be running any operating system.” As long as the computer is in working condition (undamaged, complete with working battery and power supply), Microsoft will take it.
As for the Windows 10 computer you have to buy, we counted 53 specific PC models from Acer, Asus, Dell, HP, Lenovo, MSI, Razer, Samsung, Toshiba, and Sony Vaio on the U.S. list of qualified products (all cost at least $599). Unfortunately, Microsoft doesn’t list any of its Surface computers. There’s one more limitation: Only one claim is permitted per qualifying purchase, though up to three claims may be submitted per household.
This isn’t the first time Microsoft has run a buyback program. In September 2013, for example, the company offered up to $350 for Apple, Android, and BlackBerry devices.
Microsoft is currently focusing on promoting Windows 10 PCs, since that operating system launched on July 29. That said, the first Windows 10 phones arrive in November and Windows 10 Mobile will roll out to existing Windows Phone users in December, so we wouldn’t be surprised if the company ended up offering a similar deal for Apple, Android, and BlackBerry phones again later this year or sometime in 2016.
Microsoft never shares the outcomes of these offers, but if the company is still doing them, it must be seeing some sort of positive results.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.