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Mobile startup FunMobility is releasing a new product dubbed the MoMoney content widget to help bloggers make money by selling mobile content.

Granted, widgets for selling content for your mobile phone like ringtones and wallpapers aren’t exactly new — StartMobile, for example, announced a similar widget more than a year ago. But FunMobility has added some features that should make its widget particularly attractive to publishers. For one thing, it can be branded and customized — see, for example, the mock-up of a VentureBeat-branded widget below. The content is divided into 20 channels, including celebrities, travel, politics and sports. So there’s a good chance there will be something that’s particularly relevant to your readers. And it’s free for the publisher, while adding to their revenue on either a per-click or a per-impression basis.

There does seem to be a lot of noise in both the widget and the mobile content space, and limited ways for companies to stand out. But Pleasonton, Calif.-based FunMobility seems to know what its doing, having served more than 1.2 billion pieces of content since 2001.

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