Muzio’s beautiful iOS app makes it easier than ever to curate & share memories

Tons of apps let you share photos and videos. Heck, just this week, Facebook-owned Instagram added video sharing, and it’s already popular.

But what if you want to easily share a set of photos, videos, audio, and text in a single album? That’s where St. Louis-based Muzio comes in with its just-launched iPhone app for curating and sharing your memories.

Muzio was founded and launched by Reshma Chattaram Chamberlin and Elizabeth Buchanan (both pictured above), two designers who own B&C, a small boutique design firm. The two were inspired from a time when Buchanan came back from a vacation and had more than 200 photos she wanted to share. While she could have put those into a single Facebook album, she wouldn’t have been able to include videos and the album wouldn’t have been easy for people to view outside of Facebook.

So Buchanan and Chamberlin built an app on top of Amazon Web Services that would make it easy to share an experience like that with photos, videos, audio, and text all in a single place.

Muzio isn’t  trying to be yet another social network — it’s a tool for compiling media and sharing it on social networks (Facebook, Twitter, Pinterest, or Google+) and over email. And once an album (which the company calls a “Muze”) is created on the sleek iOS app, it can be shared via a standalone web page.

“We focused a lot of our energy on usability and design,” Chamberlin said. “A lot of entrepreneurs say ‘Let’s just get a minimum viable product out there,’ but I disagree with that.”

Chamberlin said it wouldn’t be smart to try to compete directly with Facebook, Twitter, and Pinterest, but that the best thing to do was complement them with a unique service.

To get a feel for what you can create using Muzio, the company asked friends and associates to compile Muzes. One great example is photographer Julie Qui’s trip to Maine, which includes photos, video, and text. And it took me less than a minute to make this collection of amazing food I’ve recently eaten. (I’m sure I have better things to share, but work with me here.)

“When you post just a video or photo, you don’t know what happened before or after.” Chamberlin said. “This can help you tell a coherent narrative.”

To generate revenue, Muzio will work with brands on “exclusive Muzes” that can help tell a brand’s story. The first branded Muze comes from Yurbuds, the St. Louis-based maker of sports headphones. Chamberlin says she is in talks with major brands on the East Coast and West Coast about doing other paid Muzes.

As for the future, Chamberlin said the app will continue to be updated with new features and better performance. The first thing that will be added is the ability to import photos (and possibly videos) straight from Instagram so they can be included in a Muze. One other immediate thing Chamberlin wants is the ability to sign into the app from an email address. (Right now, it makes you log in through Facebook.)

Muzio is currently bootstrapped, but it is exploring possibilities to either join an accelerator or raise funding.

Check out more photos of the Muzio iPhone app below.

Photos via Muzio