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Today, smartwatch maker Pebble began shipping its latest smartwatch to the people who backed the $20 million Pebble Time Kickstarter campaign.

The first 10,000 rewards ship this week worldwide. Pebble says that all campaign contributors should receive a tracking number by mid-June. Everyone else can begin preordering the Pebble Time on June 22.

The Time is Pebble’s third smartwatch and comes with a color screen and seven-day battery life. At $200 it’s not cheap, but its more affordable than the Apple Watch. The gadget also adds voice-command capabilities and is water-resistant. For more on the watch check out our deep dive here.

The Pebble Time Watch also has a series of partnered apps that include Uber, ESPN, Fitocracy, iHeart Radio, Trip Advisor, and the Weather Channel.

Starting today, the Pebble Time Watch software is available in the Google Play Store. But iPhone users will have to wait. Apple has yet to approve the Pebble Time app, but the company says it should arrive in the App Store soon.

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