Connect with top gaming leaders in Los Angeles at GamesBeat Summit 2023 this May 22-23. Register here.
An unreleased iPhone walks into a bar and… well, you know how this goes. And so does Samsung.
In an effort to prevent a similarly catastrophic product leak while developing its long-awaited Galaxy S III, the Korean electronics company went to extreme measures to keep everything under wraps, the company revealed in the Samsung Tomorrow blog this morning.
Samsung had a select team working on the Galaxy S III in a separate lab that required ID cards and security scans to access. The engineers were not allowed to share pictures or drawings with anyone else in the company, so the Galaxy S III team had to describe aspects of the device with words to others in the company — even to the procurement department, which was responsible for setting the price and ordering the bill of materials. And, not surprisingly, Samsung employees put the Galaxy S III prototypes in security boxes whenever they were being moved around — even across the hall.
The company also went as far as developing three separate prototype units, which reduced the overall chance of details about the final Galaxy S III getting out.
And as plenty of spy films have shown us, nothing is truly top secret until you’re forced to lie to your family. Galaxy S III principal engineer Byung-Joon Lee said: “My eldest son is in 6th grade. He knew that I had worked on the GALAXY S and S II. So I guess he assumed that I’d do S III also. Every time he saw an article on the internet about the GALAXY S III he’d ask ‘Dad! You’re making the S III, right?’ But all I could say was ‘I don’t really know.’ It was really awkward.”
Design is determining the winners in everything mobile. The most successful players are focusing on one thing: How to make products, services, and devices as compelling and delightful as possible – visually, and experientially. MobileBeat 2012, July 10-11 in San Francisco , is assembling the most elite minds to debate how UI/UX is transforming every aspect of the mobile economy, and where the opportunities lie. Register here.
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.