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Shopkick, VisaMobile rewards startup Shopkick has partnered with credit giant Visa to incentivize purchases made within a brick and mortar retail store, the companies announced today.

Customers who shop at a handful of partnering stores now have the ability to accumulate “Kicks” (reward points) when they use their Visa card. To participate, users need to download the Shopkick Android or iPhone app and link it to their Visa accounts. Participating stores include Toys “R” Us, American Eagle Outfitters, Old Navy, Wet Seal and over 250 Simon Malls.

The “Buy and Collect” offers will pop up as notifications through the app on your phone when you enter a participating store. Also, all eligible purchases that earn you Kicks are logged in the app so you can keep track of how many you have. Once you have enough Kicks, you can redeem them for other deals, coupons, vouchers and such.

“We think that today’s news is a big deal, because it makes shopping way more fun and rewarding for consumers during the Holiday season, and it drives results for retailers,”said Shopkick co-founder and CEO Cyriac Roeding in an email to VentureBeat.

True enough, all retailers are looking for a competitive edge over their rivals this holiday season — especially with money tight and people seemingly trying to spend less on unnecessary items. The Shopkick partnership with Visa seems like a smart move because it allows customers and potential customers to participate without having to sign up for yet another rewards card.

Founded in 2009, the Palo Alto, Calif.-based startup has raised a total of $20 million in funding to date.

Check out the video demo below that shows Shopkick in action.

[youtube http://www.youtube.com/watch?v=IUDLSoJ4OlU]

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