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We all get stressed out, and we all know that one way to alleviate this is by meditating, but with so many different resources out there, it can be hard to get started. Simple Habit wants to bring you the best medication teachings available in easily digestible formats — up to 5 minutes in length —  and in a personalized manner. With that in mind, the company today launched an iOS app that seeks to address the reported $1 billion meditation market.

Started by Yunha Kim, after she sold her previous startup — ad app Locket — to Wish in 2015, Simple Habit is geared toward those who believe they are too busy to slow down. Together with a Harvard psychologist, Kim has developed 5-minute meditations that are customized for specific situations, such as being stressed at work, dealing with a difficult boss, struggling with relationships, and even fear of public speaking.

Simple Habit

The company also taps outside meditation teachers to share lessons with users. And since everything’s contained within an app, you can meditate wherever you are — with family, at work, or perhaps even in your car (when you’re not driving, of course).

Simple Habit isn’t the only meditation app on the market; it competes against Headspace and Calm, along with others. But Kim maintains that her app is different because it incorporates multiple teachers. “We already have more than one year’s worth of meditations on Simple Habit,” she said.

Downloading the app is free, but you’ll need a subscription to access the meditation lessons. Simple Habit offers three pricing tiers: $4 per week, $15 per month, or $120 per year.

“Stress is a modern epidemic,” Kim stated. “There are studies showing that a huge portion of health care costs are caused by stress-related issues. Meditation has proven to help people diagnosed with anxiety, depression, and ADHD; we’ve even heard from a few doctors and therapists who’ve recommended Simple Habit to their patients… Research shows that meditation can help people sleep better, improve their focus, maintain better relationships, and feel calmer. The meditation industry will only keep growing from here.”

Simple Habit is currently only available on iOS devices and can be accessed by anyone in the U.S. Kim declined to share how many users her company has or any fundraising efforts that have been made.

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