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Bluetooth 4.0 is getting a big fitness push today.

The Bluetooth Special Interest Group (SIG)  has agreed on a new set of Bluetooth fitness standards that will fuel the next generation of Bluetooth-enabled fitness devices.

Bluetooth is seen as a great fit for devices like the Nike+ FuelBand (above), as it offers a wide range of compatibility with minimal power consumption.

The new profiles, which focus on cycling and running, enable the devices to transmit data on variables like stride length, running speed, and pedal cadence. Previously, these profiles were largely locked to specific companies, but the new standards change that, making it far easier for any company to quickly develop and release a compatible device.

This is good news for consumers, as it ensures near-universal cross-compatibility between fitness devices and the increasing number of devices that interact with them. The movie will also open up the market for far more innovation.

And it’s good as well for companies like Broadcom, CSR, and Intel, which are heavily invested in making sure their chips get into as many devices as possible.

“As [a manufacturer], if you want your product to connect with billions of products your customers likely already use on a daily basis, then Bluetooth technology is the obvious choice,”Bluetooth SIG marketing officer Suke Jawanda said in a statement.

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