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Verizon is preparing to launch a new mobile video service called Go90 within the next six weeks or so, according to a report out today.
Janko Roettgers at Variety is reporting that Go90 will offer full TV show episodes, music videos, and other short-form content. The service, at least initially, will be free.
Verizon has spoken publicly about launching a new mobile video service, but has given no specifics. This week, however, the carrier accidentally published a pre-launch staging website that provided the details mentioned above.
Above: Screen grab from Verizon’s Go90 staging site (courtesy of Variety).
The URL of the website is dev.oncue.com. OnCue is the name of the Internet-based video service that Verizon bought from Intel. Verizon’s CEO Lowell McAdam said last year that his company would launch a new video service built on the OnCue assets by mid-2015.
Verizon has already announced that DreamWorks, Scripps, AwesomenessTV, Vice, ESPN and CBS Sports will provide video content for the new service. The Go90 staging site also names Victorious, GoPro and Vevo as content partners, although those partnerships have not been announced. The site also references content from Fox and AMC.
Go90 will also offer exclusive content, which might give consumers another reason to buy Verizon phones.
Variety’s Roettgers says the new mobile video service can benefit Verizon in several ways: “It can generate revenue through advertising, promote Verizon’s mobile business with exclusive content and demonstrate to other companies interested in building video services that Verizon has the knowledge and tools to power such a service.”
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