Vrideo, a startup that set out to be a hub for virtual reality (VR) videos, today announced that it’s shutting down.

Vrideo offered apps for several VR platforms, including the Oculus Rift, SteamVR, and PlayStation VR. It also had mobile apps that could work with the Google Cardboard headset and Samsung GearVR. But the little startup has been overshadowed and underfunded. Facebook continues to promote its 360-degree videos, and Google has been doing more with YouTube, which carries 4K and 360-degree content.

“When we first started working on Vrideo, Facebook hadn’t yet acquired Oculus, Sony hadn’t announced ‘Project Morpheus’, and Google wasn’t even talking about VR. It’s been a privilege to play a role, however small, in the emergence of this new medium,” Vrideo founder and chief executive Alex Rosenfeld wrote in a blog post.

Vrideo was founded in 2014 and based in Los Angeles. It raised $2 million in funding. Investors include Betaworks and Lerer Hippeau Ventures.

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