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A consistent devotion to releasing new content has brought Path of Exile a lot of new players.

Grinding Gear Games announced today that the action role-playing game saw a 40 percent increase in players over December 2016 following the release of its last content update, which came out early this month. This is a new record, according to the developer. The free-to-play game launched for PC in 2013, but it has steadily increased its player base by consistently releasing content updates every three months. Path of Exile has over 13 million players.

“Overall, Path of Exile has more than doubled its player base in the last nine months,” Grinding Gear noted in a press release sent to GamesBeat.

On March 3, following the launch of the update, Path of Exile had a concurrent peak player count of 112,800. It also had 65,000 players on Steam, making it the third most popular game on that platform that day, behind only huge hits Dota 2 and Counter-Strike: Global Offensive.

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Path of Exile takes its inspiration from the classic action-RPG Diablo II. It’s is free-to-play, making money off players buying cosmetic items or in-game bonuses like extra character slots. Grind Gear is planning to release and Xbox One version of Path of Exile later this year.

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