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Best Transactional Email Software 2023 • Transactional Email Software Reviews

Best Transactional Email Software 2023 • Transactional Email Software Reviews

Transactional emails are messages that are sent automatically. Such messages are always sent when a customer has performed a certain action or a certain business transaction has been triggered. These can be, for example, order and delivery confirmations, registrations, password resets or other account notifications.

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What is an Transactional Email Software?

Transactional emails are usually expected by the recipient and therefore have a particularly high relevance. They should therefore be sent to the right person at the right time, land in the inbox (and not in the spam folder), be delivered reliably and, above all, be presented flawlessly. So that all this succeeds, there are so-called transactional email software.

Transactional email software makes it easy to schedule, send and track transactional emails. The software can help create and personalize emails, ensure their deliverability (especially even with a very high sending volume), and analyze messages and recipient responses. Many transactional email softwares are also capable of integrating with other programs.

Up to a certain email volume, many of these softwares are offered free of charge. However, for higher volumes and for advanced features, a paid application is usually the best option. Most transactional email software can be used via a subscription, for which there is usually also a free trial period. The applications are mostly supported on the web. However, there is also software that can be used for IOS and Android devices. Most transactional email softwares are suitable for small, medium and large businesses. Moreover, many of them can also be used effectively by agencies, startups and freelancers.

Depending on the provider, some of the softwares have different functions. The most important functions are in email marketing, reporting and analysis, platform design and possible integrations.

Email marketing includes functions for creating, personalizing and sending emails. In addition, the email lists can be managed, for example. Reporting and analytics can be used to examine the performance of the emails and A/B testing can be used to determine the most effective display. In addition, how the software’s platform is built can be important. For example, it depends on whether only one user or an entire team should have access to the software. Lastly, integration is also an important feature related to transactional email software. Through special interfaces, known as APIs, the software can be linked to other programs. For example, data can be imported and exported from one program to another.

Most transactional email software is ideal for online stores and online portals. However, many are also used for booking systems, social networks, forums, communities and even dating websites.

Transactional emails are quite different in nature from marketing emails. Nevertheless, both emails are sent to specific recipients and usually also include the same corporate design. Therefore, in many cases it makes sense to manage both types of e-mails via one software. This is why transactional email software is often found together with email marketing software. In this way, marketing emails and transactional emails can be easily created, sent and analyzed via one platform.

Leading Transactional Email Softwares

In the following product descriptions you will gain more insights into the introduced transactional email softwares.


GetResponse is one of the leading software in the field of email marketing. For more than 20 years, over 350,000 companies have put their trust in GetResponse and they have not been disappointed. GetResponse provides its users with unmatched email deliverability at the perfect time and to the right audience.

GetResponse’s platform offers management of transactional emails and marketing emails at the same time. This includes a variety of features such as an intuitive dashboard, automations, comprehensive reporting and analytics, and most importantly, fast and reliable message delivery. Best of all, GetResponse offers customized solutions at customized prices, depending on monthly sending needs.


Sendinblue offers its users the chance to build good relationships with customers and also to develop them in the long term. For this purpose, it offers marketing automations, email campaigns, SMS messages, chat, CRM, Facebook ads and retargeting ads, in addition to transactional emails. Sendinblue is thus a complete suite for everything. This shines especially with the creation of custom designs and reliable message deliverability.

For transactional emails, Sendinblue offers its users various configuration options from which they can choose the most suitable one. In addition, desired types of transactional emails can be scheduled and created using professional templates or individually via “drag and drop” editor. The emails arrive securely and promptly in the customer’s inbox and deliverability can be monitored in real time. Statistics and reports also help keep track of transactional email performance.

Zoho Campaigns

Zoho Campaigns is a globally recognized email marketing software. The software is suitable for companies of any size and includes everything from email list management to automation and report analysis. At the same time, the software is designed to be particularly user-friendly.

With Zoho Campaigns, responsive designs can be created, either from templates or with the “drag and drop” editor. Email processes can be fully automated. The reports provided also make it easier to plan and send future emails. Zoho Campaigns software links beautifully with e-commerce stores. Integrations for expansion are also possible with both internal and external platforms.

Elastic Email

Elastic Email is one of the leading email marketing software among cost-effective email delivery programs. This is possible because the
software is based on the cost-effective email API. More than 30,000 companies trust the Canadian-Polish company so far, and this has its justification. Because Elastic Email is particularly convincing due to its ultra-fast and global infrastructure.

Elastic Email offers all the necessary marketing tools to connect with customers. At the same time, the user interface is intuitively designed and the editor is also easy to use. If any problems do occur, this software offers 24-hour worldwide support. The cost of the software is affordable and scalable. In this way, Elastic E-Mail’s pricing is ideal for small businesses in particular.


Mailigen is the choice for highly personalized transactional emails. The software sends the emails based on user actions performed either directly on the website or in mobile applications. In this way, login confirmations, welcome messages, purchase receipts, shipment tracking, payment confirmations, password reminders, personalized notifications, (e-)invoices and abandoned cart emails can be sent to customers.

Mailigen’s advantages: the software is easy to implement, reliable and scalable. The emails can be personalized excellently and the software provides extensive analysis and reports on different email activities. This data is provided by Mailigen in real time. There is also a round-the-clock service, with 24/7 support from a team of experts.


Mailjet’s software makes it easy to create, send and track transactional and marketing emails successfully. The many users show how successfully this can work with Mailjet: the software is now used by over 150,000 companies in 150 different countries. It has been specially developed for working in teams.

The highlights of Mailjet lie primarily in the creation and sending of e-mails. With a “drag and drop” editor, personalized content can be created along the customer journey. These are not only personalized, but also dynamic and responsive. In addition, the emails are sent quickly and securely. Via scalable automation, even up to 15 million emails/hour can be sent. Furthermore, extensive statistics and also email tracking are provided by the software, and also a variety of integrations are available to the user.


SendPulse also offers an effective software solution for creating, sending and tracking transactional emails. In addition to the classic functions, this software focuses mainly on reporting and analysis. Thus, it provides comprehensive reports on the effectiveness of the emails sent. These include, for example, reports on open rates, click rates, inbox placements, delivery rates, errors and spam complaints.

The software’s tools are very user-friendly and easy to use. A special highlight: there is a list of unsubscribed contacts. These contacts automatically stop receiving emails, even if they still show up on the mailing list. Also, various integrations of external applications such as email and social media are possible.


Mailgun is a scalable and reliable transactional email software. It is particularly well suited for developers and teams. The software impresses with a deliverability of 78%, making it one of the most reliable and powerful providers in the industry. Due to the high deliverability, the sent emails are guaranteed to land in the customer’s inbox and customer loyalty can be effectively improved.

Integrating emails into existing applications is very easy with Mailgun. The software covers common programming languages such as Python, Ruby and Java to make implementation as simple as possible. The infrastructure is also scalable, so it makes no difference whether only 100 or 10 million emails are to be sent. In addition, Mailgun offers various analyses and ensures that incoming messages are easier to read.


WebEngage ist eine Plattform für Kundendaten und Marketingautomatisierungen wie transaktionale E-Mails. Die Software wird bereits von tausenden Marken weltweit verwendet, um die
Kundenbindung und die Markentreue nachhaltig zu fördern. Dafür liegt der Schwerpunkt bei WebEngage darauf, maßgeschneiderte E-Mails im richtigen Moment an den richtigen Empfänger zu versenden. Maßgeschneidert bedeutet in diesem Zusammenhang, dass die Nachrichten hoch personalisiert und kontextbezogen erstellt werden.

Diese Software von WebEngage ist mit ihren Funktionen vor allem für kleine und mittelständische Unternehmen geeignet. Aber auch im Consumer-Tech Bereich wird die Software oft und gerne verwendet. Bisher findet man sie in den unterschiedlichsten Branchen. Dazu zählen beispielsweise der E-Commerce, EdTech, Fintech, Foodtech, Medien und Publikationen, Gaming, BFSI und das Gesundheitswesen. Die Software von WebEngage hat sich damit als ein echter Allrounder bewährt.


ExpressPigeon’s software is designed for both marketing emails and transactional emails. The focus here is again on sending the emails to the right customer at the right time. The software is suitable for businesses of all sizes and is particularly impressive because of the simple pricing, easy integration, extensive analytics and dynamic content that can be created with ExpressPigeon.

No matter what the pricing is, all functions are available to the user. For easy integration, the software supports different programming languages such as Curl, Java, PHP, Ruby and Python. There is also a dashboard with metrics and detailed analytics on email opens, clicks and other events. ExpressPigeon also lets you create dynamic content and select from templates. These templates are usually responsive and capable of automatically tracking all statistics.

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The product recommendations in this article are made solely by the sponsor and are not recommendations made by VentureBeat.