Did you know that almost six out of 10 of the world’s population use social media — and that the average daily user consumes two hours and 29 minutes of it?
Whether Facebook, LinkedIn, Twitter, TikTok, or some other platform, social media continues to grow in popularity as people look to create and share content with audiences that span the globe. But if you could look into a crystal ball, what’s ahead for social media next year?
Continue reading to see five social media trends to be on the lookout for in 2023.
- Short-Form Video Takes Center Stage
Short-form video is no longer just an interesting novelty. The increasing popularity of Instagram Reels and TikTok is a sign of things to come. If your company isn’t using short-form videos for marketing initiatives, you should try them.
Of course, you’ll need to ensure that your short-form videos fit your target demographic well. But don’t ignore short-form videos. See what’s out there to get ideas. If done well, it can attract eyeballs and make a significant impact.
- Social Media Shopping Rings Up Sales
Do you know the estimate for global sales through social media platforms this year? The answer is $992 billion — just short of $1 trillion. The way things are looking, consumers will soon come to expect the option of being able to purchase products directly through the social media platforms they use.
They don’t want to have to leave TikTok, Facebook, or Instagram. They want to be able to transact and support the brands they like directly through social media.
What does that mean for businesses? Companies that want to take advantage of this trend must ensure their social commerce storefronts are set up appropriately.
- More User-Generated Content Creators
While brands love to work with popular influencers who can mobilize their respective followers, one trend set to take off in 2023 is an increase in user-generated content creators (UGCC). UGCCs have been around for a while, but what’s noteworthy is that there is a rising number of paid UGCCs. UGCCs refer to regular people who work with brands to create content for these brands. Brands see the value in UGCCs. Do you?
- TikTok as a Social Media Marketing Darling
According to one source, TikTok users spend north of 850 minutes every month on the app. It had 1 billion monthly active users as of January 2022 and has 3 billion installations. TikTok is a wildly popular social media platform, and there doesn’t appear to be a ceiling on that popularity.
If your business isn’t using or planning to use TikTok in marketing campaigns, you’re leaving money on the table. Open up an account, and start posting content that resonates with people fitting your target customer demographic. You can also enlist influencers or user-generated content creators to help promote your brand and spread your message to TikTok users.
- Augmented Reality
Yet another social media trend to look out for next year is augmented reality. It provides another layer of realism that will allow customers using social media to shop in your online storefront and try out products. For instance, you could leverage technology that helps people digitally try on clothing.
If you own a real estate portfolio and want to find tenants, you can use augmented reality to allow prospective tenants to feel as though they’re actually touring your units. Suppose you have a portfolio of rental properties and hire a property manager to help with the day-to-day affairs. In that case, you’ll have more time to explore how you can leverage augmented reality to grow your business.
These are just a handful of social media trends you can expect to see next year. While they’re not brand-spanking new developments, they represent an uptick in trends already in play. Your business needs to consider how you can take advantage of these trends.