Check out the on-demand sessions from the Low-Code/No-Code Summit to learn how to successfully innovate and achieve efficiency by upskilling and scaling citizen developers. Watch now.
We hear about “being tracked” online, but do you know how far advertisers are able to go?
Oftentimes, people hear of tracking and think of cookies. That’s not wrong. Cookies, placed by third parties and by the websites themselves, know whether we’ve been to a specific website. But cookies are really just the beginning.
Advertisers and the tracking companies they employee are able to gather all sorts of information about you, such as the websites you frequent and what kind of products you’re interested — and even some even scarier stuff like political views, health problems, and personal finances.
Intelligent Security Summit
Learn the critical role of AI & ML in cybersecurity and industry specific case studies on December 8. Register for your free pass today.
They do this by watching the purchases we make online, installing “social buttons,” cookies, and other tools. The social buttons tool is particularly concerning. Those little Facebook “like” counters and other buttons can collect information about what websites you visit without you having to be logged into your account.
But you have options to fight this. Some browsers have Do Not Track features that tell websites to do just that: stop tracking you. You can also install ad blockers, which remove ads from the websites you visit altogether.
Check out the infographic below for other ways advertisers follow you around the Internet, and what you can do about it:
VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.