Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. Learn more about the opportunities here.

Chucking a slow-and-steady selling strategy out the window, Facebook co-founder Dustin Moskovitz sold off his remaining 5.7 million Class A shares in three separate trades between September 5 and September 7, 2012.

Moskovitz, currently the co-founder of startup Asana, broke his pattern of small 150,000-increment trades this week. By Friday, the Facebook insider had racked up an additional $108.4 million from selling shares in the company he helped create, according to a filing with the Securities and Exchange Commission.

Since late August, Moskovitz has sold a total of 7.5 million shares for nearly $143 million in returns. By not to worry investors, Moskovitz still maintains a majority of his holdings.

The member of Facebook’s founding team still maintains 126.2 million Class B shares in the social network. The fact that he’s yet to convert those shares to Class A stock, which he’ll need to do before he can sell them on the public market, suggests that his selling activity may be at a standstill for the time being.

Facebook ended the week at $18.98 a share, which, while disappointing for a company that opened at $38 a share in May, is still a significant improvement from the $17.55 low Facebook fell to earlier in the week.

FB Chart

FB data by YCharts

Photo credit: lev radin /

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.