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One of the many smaller competitors to the ad platforms of Google and Microsoft, Eyeblaster is an Israeli startup that is now based in New York. It’s applied for an IPO on the Nasdaq that could be valued at around $115 million, according to CNN.

The company offers online campaign management for both advertising agencies and advertisers. It was founded in 1999, and was one of the first agencies to start thinking about monetizing video, although it’s not clear how successful it has been in that particular arena. It made a profit of $7.4 million in 2007, up from $3.7 million the previous year.

Eyeblaster’s venture investors include Insight Venture Partners, which put $8 million into the company in early 2004. The company also has several angel and private equity investors, who added another $30 million to the company in March of 2007.

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