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Digital video’s popularity means many consumers have a fragmented library of TV shows and movies on several platforms — making it much more difficult to manage than the several shelves of DVDs they might have had in the past.
The new Flixster Collections desktop app, which debuted in beta today, is a tool for anyone who doesn’t enjoy juggling their video collection across online marketplaces, streaming video queues, hard drives and stacks of DVDs.
The Flixster Collections app combines several different TV and movie collections into one comprehensive list that can be managed and shared easily. Account information from Netflix, Hulu, Amazon, iTunes and Flixster can all be aggregated into the app, which acts as a social portal in addition to managing video collections. The app can also connect with a person’s Facebook account to show and share activity when accessing their video collection.
The app was developed by social movie site Flixster, which was acquired (along with popular review site Rotten Tomatoes) in May by Warner Brothers Home Entertainment Group for an estimated $60 million to $90 million. While that might seem like a steep price, Warner Brothers seems confident that it will pay off.
Essentially, Warner Brothers would like the app to become an essential part of every video watching experience. If successful, it could provide the company with valuable marketing and sales benefits, such as revenue from purchase suggestions, advertising, and promoting new movie releases in theaters.
The only thing I found annoying when setting up the app was how insistent it was about determining what I did and did not want to share through Facebook and on the app’s activity feed. Still, it’s definitely headed in the right direction.
About a thousand people have registered a Flixster Collections account, according to the app’s news feed. Yet, I expect that number will rise steadily over the next few weeks.
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