Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More


Change is hard, but with Facebook it always seems so much harder.

The social network announced the latest update to its News Feed today, and you can already hear the wails of those unwilling to play along with what Facebook has planned. Maybe you’re one of those unhappy people, maybe not — either way, here are some changes that some folk aren’t going to be crazy about.

Bigger photos, bigger advertisements

While advertisements warranted nary a mention from Facebook during its event today, make no mistake that the new News Feed is a reflection of the desires of its advertisers as much as those of its members. This means that, while the new News Feed comes with some larger photos of your friends’ cats and babies, it’s also certain to mean larger photos from brands hawking their goods. (Also, big ol’ videos.) When something’s good for advertisers, it tends not to be great for the audience. Let’s hope the new News Feed is an exception to that.

It, um, looks different

It might sound silly, but the fact that Facebook actually made changes to the News Feed is reason enough for some people to complain about it. Leaving aside the question of whether the changes are actually improvements, for some Facebook members, change is universally bad. They have to learn new usage habits, deal with new interfaces, and put up with others complaining about their constant complaining. If you’re this type of person, the new News Feed probably has you looking a whole lot like the guy in the photo above.

So many feeds!

Facebook says that one of the biggest complaints it got from users was that the current News Feed was too cluttered. This explains the cleaner interface of the new version, but also the addition of secondary news feeds for things like music and photo updates. This could be a problem, as history has already shown that Facebook users don’t take kindly to having more than one feed to look at, even if that feed is technically making their lives easier and removing some of the less important updates from the main feed. Hopefully, history won’t repeat itself.

Your phone won’t get it yet

Facebook, cognizant of the usual uproar that greets its interface changes, is rolling out the new News Feed on the web starting today. But it’ll take a few weeks to get the new look and feel on your smartphone or tablet. However, when the new design does land on your phone or tablet, you’ll be seeing pretty much the exact same interface you’ll have on the new web version of News Feed. So, you know, more to hate for you. Hooray!

Photo: Shutterstock

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.