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When I hear the word “jelly”, the first thing that comes to mind is peanut butter or the plastic shoes I wore as a little girl, not music. But music startup Jelli has raised $9 million for its social radio platform.

On Jelli, listeners come together to vote for what plays next on live broadcasts and participating online stations. It uses crowdsourcing and gamification to turn old school radio into a more interactive experience. The community becomes the DJ.

Jelli is active on over 70 radio stations across the country and has millions of listeners a week.

The company also offers opportunities for advertisers with its ad buying platform. Brands are able to get in touch with an engaged, social community and more narrowly target their campaigns. Jelli also provides data analytic reports to its business customers.

The funding came from Intel Capital and Relay Ventures, with participation from existing investor First Round Capital and individual investors. This round follows a $2 million seed round and a $5 million Series A in 2010, bringing the total funding to $16 million.

Jelli is based in San Mateo, Calif., and was founded in 2009.

I don’t think you’re ready for this Jelli

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