Join top executives in San Francisco on July 11-12, to hear how leaders are integrating and optimizing AI investments for success. Learn More

Hours after hiring Javascript creator Brendan Eich as its new chief executive, Mozilla has launched a new feature for its Firefox Social API: Social Bookmarks.

The new feature, debuting with launch partners like Pocket, extends Mozilla’s existing Social API. Social Bookmarks work just like the Firefox favorite button, with an immediate save-on-click function and a drop-down with additional, optional steps.

This release marks an important step for Mozilla’s Social API — the API was criticized in the past for its limitations, including the inability to support more than one social network at a time. Social Bookmarks could help the browser company recruit social media services to build new, more consistent extensions for Firefox.

Integration with Pocket [below] is a nice start.

Screen Shot 2014-03-25 at 8.12.19 AM

Mozilla is in the midst of reinventing itself. Once a leader in Web browsers — and the company that threw Microsoft’s Internet Explorer off its top spot — Mozilla faces increasing competition and criticism, particularly in comparison to Google Chrome. Along with the Firefox browser, Mozilla is working to diversify itself with projects like Firefox OS. In fact, the hiring of Eich will play a crucial role in Firefox OS.

As for Firefox, the browser will soon be redesigned in Firefox 29. You can try out the new look for yourself in the latest Firefox beta.

VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings.