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My6Sense is one of 65 companies chosen by VentureBeat to launch at the DEMO Spring 2010 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.

My6Sense, an Israeli company that studies your tastes in content and then uses that data to automatically filter your news or Twitter feeds, opened up an application programming interface to outside developers today.

As people get more and more bombarded with links and content from multiple places, the need to filter out the noise is growing. We’ve covered My6Sense in the past; they launched a very compelling Twitter iPhone application last fall called MyTweetSense.

It studies what you actually read, click or pay attention to on your phone’s screen and then ranks all new information coming in accordingly. Say you tend to click on tweets with the word “hamburger” in them or you tend to reply to specific people. In the future, tweets that include the same word or that come from that person might be ranked higher in your stream in the future.

My6Sense studies behavior passively, so there’s no need for active intervention like asking users to vote content up or down or if they want to see more similar stories. My6Sense intakes clicks, views, shares, and comments to judge user preferences.

The company hopes to apply its technology to more than just tweets through its new API. My6Sense can analyze any stream of information that’s designed like a news feed. The company is launching the API in closed beta, so prospective partners will have to apply to participate.

My6Sense has raised $2.5 million in angel funding.


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