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concert ticketsTicketfly, the startup promising a more social networking-savvy approach to concert and event ticketing, just announced that it has raised $12 million in a second round of funding.

The San Francisco company offers tools for venues and promoters to create a concert website and social networking presence. Customers can manage all of their accounts within a single service, set up automatic tweets, and view analytics data about whether their social networking campaigns are paying off. Ticketfly also highlights its database of more than 70,000 artists, so that concert promoters don’t have to track down that information for themselves.

The company was co-founded by Andrew Dreskin and Dan Teree, who previously led Ticketweb, which was sold to ticketing giant Ticketmaster. Ticketfly has now raised $15 million in funding, with the latest round led by Mohr Davidow Ventures.

“Event ticketing is undergoing tectonic change –- there is an appetite for better analytics and integrated technologies that drive the bottom line,” Dreskin said in a press release. “It became clear early in our discussions with Mohr Davidow that they share our vision to bring more science and fan engagement to the world of event marketing and promotion.”

Previous backers High Peaks Venture Partners, Contour Venture Partners, Roger Ehrenberg, and Howard Lindzon, also invested in the new round. You can see some of the numbers about Ticketfly’s effectiveness in this post.

[image via Flickr/Rhys’s Piece Is]

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