Social media tracker Tynt debuts tools to follow sharing activity

Social media tracker startup Tynt has launched a new suite of publisher’s tools to help its clients keep a close eye on what their key audience is following.

San Francisco-based Tynt works with online publishers and websites to track and analyze data about the sharing activity of their users.

It currently claims 600,000 online publishers and websites, which track the sharing activity of a combined 1 billion unique users.

The four new tools, dubbed Tynt Keywords,Tynt Social, Tynt Content and Tynt Publisher API, were created to help publishers find where their content is most popular on social networking communities.

They will also be able to track what words are driving traffic to and from their site.

Tynt Keywords tell publishers what searches and keywords are bringing readers to the site and, perhaps more importantly, what searches and keywords are causing users to leave.

Tynt Social allows publishers to view where their links and content go when they’re shared, helping them understand what specific content is gaining the most traction.

Tynt Content is designed for writers and editors specifically and provides information about the content and keywords that users are most likely to respond to positively.

The Tynt Publisher API gives publishers access to the data on their dashboard in whatever format they choose. Publishers can now use one dashboard to tell Tynt that they want their data through an API and reciting their unique publisher code.

The company has been busily expanding its product offerings and reach over the last six months.

It recently unveiled its new Content Discovery feature, where visitors can see top stories, popular search terms and images of in the sections of celebrity, how-to, New York, sports, technology and travel.

It also simultaneously announced its new Geo-location service, which shows the specific areas, images, search terms and stories that people in New York are most closely following.

Tynt raised $8 million in private equity from 11 Silicon Valley investors led by Panorama Venture Capital in April.