VB Lab Insights
Topic > in-app purchases
VB Live
Regardless of genre, in-game ads are building revenue and increasing retention (VB Live)
VB Lab Insights
7 steps to boost mobile game revenue — without impacting your game
VB Live
In-game ad revenue will reach $56B in 2024, but getting your share depends on genre (VB Live)
VB Lab Insights
In-app ads are not the Dark Side
AdColony: 89% of mobile app and game publishers use video ads
Google Play Points launches in the U.S.
Liftoff: Mobile users are embracing subscription app economy
Apple reportedly asked devs to adopt subscriptions and hike app prices
Facebook Instant Games launches in-app purchases on May 7
VB Event
GamesBeat 2018: Follow the money into the future of monetization
Exclusive
Monetizr brings cryptocurrency payments to mobile games for virtual and physical goods
Apple and Tencent strike deal to let WeChat users resume tipping
VB Live
Tackling the f-word: The smarter approach to ad fraud (VB Live)
Sponsored
Rewarded video isn’t just for game developers
Sponsored
4 mobile app predictions for 2017 — the year of the publisher
Judge orders Amazon refunds for children’s in-app purchases
VB Live
The data that pays: What really fuels game monetization (VB Live)
VB Live
Attracting players who pay out: How data can double ad revenue and get your game ranked (VB Live)
VB Webinar
Making games pay: Data secrets for monetization (webinar)
VB Insight
Mobile marketers are as obsessed with emojis as we are
VB Insight
Half of all mobile games revenue reportedly comes from only 0.19% of players
Players who buy once are six times more likely to buy again in mobile games
Sponsored
In-app purchases done right: Why you must entertain your users — not exploit them
Review
Angry Birds 2 looks beautiful, but focuses on ugly freemium features
In mobile games, 60% of revenues come from 0.23% of players
FTC finalizes order demanding Google refund $19M in kids’ in-app purchases
Exclusive
The 5 key drivers of $700 billion in mobile internet revenue
Google & Apple: ‘If you charge for in-app goodies, you can no longer call your app free’
Study reveals that video ads can pump up revenues without hurting in-app purchases
Mobile app monetization: Freemium is king, but in-app ads are growing fast
iTunes will now refund you for your kid’s unauthorized purchases
Big Fish Games partners with Coinbase to accept Bitcoin payments for games
7,000 app developers in 127 countries say e-commerce is now the best mobile monetization strategy
Apple’s shelling out $32.5 million to parents burned by their kids’ in-app spending sprees
Corona brings Android devs a new in-app payment option via Fortumo
Amazon giving away ‘tens of millions of dollars’ in virtual money with launch of Amazon Coins
Barnes & Noble reminds us Nook doesn’t have in-app purchases by telling us it’s coming
Kid spends $2,500 on iTunes in 15 minutes
