How Zoosk uses creative testing to improve the science of mobile user acquisition
As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for marketers of non-gaming apps.
Topic > Liftoff Mobile Heroes
4 key tactics to improve your mobile app conversion funnel
Understanding the two-step approach to mobile user acquisition
7 ways to triumph with subscription-based apps
‘Tis the season for m-commerce: Critical Q4 acquisition strategies for mobile marketers
Liftoff says many new app users rush to buy or register
